Help shape our Branding and Communications Strategy for a global stage
Help us define a clear, marketing strategy that positions INANI as an inclusive incubator and thought leader. Your guidance on positioning, storytelling, audiences, and channels will help us reach funders, partners, and policymakers worldwide.
ADVICE
WRITTEN
WHAT WE NEED YOUR HELP WITH
We need support in shaping and executing a marketing strategy, including:- Brand positioning and message for international audiences.
- Designing a content and social media plan that showcases INANI’s impact.
- Identifying global communication channels to reach funders, partners, and policymakers.
- Advising on how to differentiate INANI from other NGOs/incubators globally.
OUR SPECIFIC QUESTIONS
Our Specific Questions are:- How do we build a unique, global-facing brand identity for INANI?
- What should our core message and storytelling strategy be to resonate globally?
- Which audience segments (funders, governments, entrepreneurs, public) should we prioritize, and how do we reach them effectively?
- What digital channels and campaign formats (LinkedIn, Instagram, YouTube, newsletters, partnerships) are most impactful for our goals?
- How do we balance human-centred impact stories with data-driven credibility?
- What tone, language, and style will make INANI stand out in global markets?
WHERE WE ARE TODAY
INANI is scaling its role as an inclusive incubator and franchise accelerator with a focus on Persons With Disabilities (PWDs), SASSA grant recipients, and marginalized communities.
We aim to position INANI as a global thought leader in inclusive entrepreneurship and job creation.
To date, we have created strong internal business cases and concept notes, but we do not yet have a structured marketing and communication plan.
Our current digital presence is minimal and inconsistent, with no active global campaigns.
HOW YOUR HELP WILL IMPACT US
Your advice will give us a coherent global marketing strategy, increase our ability to attract international funders and collaborators, clarify how to use digital and social media to amplify impact stories, guide SDG-aligned campaigns, and strengthen our visibility and credibility in policy and investment conversations.
We need support in shaping and executing a marketing strategy, including:
- Brand positioning and message for international audiences.
- Designing a content and social media plan that showcases INANI’s impact.
- Identifying global communication channels to reach funders, partners, and policymakers.
- Advising on how to differentiate INANI from other NGOs/incubators globally.
Our Specific Questions are:
- How do we build a unique, global-facing brand identity for INANI?
- What should our core message and storytelling strategy be to resonate globally?
- Which audience segments (funders, governments, entrepreneurs, public) should we prioritize, and how do we reach them effectively?
- What digital channels and campaign formats (LinkedIn, Instagram, YouTube, newsletters, partnerships) are most impactful for our goals?
- How do we balance human-centred impact stories with data-driven credibility?
- What tone, language, and style will make INANI stand out in global markets?
WHERE WE ARE TODAY
INANI is scaling its role as an inclusive incubator and franchise accelerator with a focus on Persons With Disabilities (PWDs), SASSA grant recipients, and marginalized communities.
We aim to position INANI as a global thought leader in inclusive entrepreneurship and job creation.
To date, we have created strong internal business cases and concept notes, but we do not yet have a structured marketing and communication plan.
Our current digital presence is minimal and inconsistent, with no active global campaigns.
HOW YOUR HELP WILL IMPACT US
Your advice will give us a coherent global marketing strategy, increase our ability to attract international funders and collaborators, clarify how to use digital and social media to amplify impact stories, guide SDG-aligned campaigns, and strengthen our visibility and credibility in policy and investment conversations.
INANI is scaling its role as an inclusive incubator and franchise accelerator with a focus on Persons With Disabilities (PWDs), SASSA grant recipients, and marginalized communities.
We aim to position INANI as a global thought leader in inclusive entrepreneurship and job creation.
To date, we have created strong internal business cases and concept notes, but we do not yet have a structured marketing and communication plan.
Our current digital presence is minimal and inconsistent, with no active global campaigns.
We aim to position INANI as a global thought leader in inclusive entrepreneurship and job creation.
To date, we have created strong internal business cases and concept notes, but we do not yet have a structured marketing and communication plan.
Our current digital presence is minimal and inconsistent, with no active global campaigns.
Your advice will give us a coherent global marketing strategy, increase our ability to attract international funders and collaborators, clarify how to use digital and social media to amplify impact stories, guide SDG-aligned campaigns, and strengthen our visibility and credibility in policy and investment conversations.
THE RIGHT VOLUNTEER
Marketing pro with experience in storytelling, brand building, and international campaign design.
Helpful but not required - Understanding of UN SDGs, donor priorities, and global development networks
HOW WE WILL CONNECT AND WORK TOGETHER
Engagement at a glance
Format: Asynchronous, written advice
Deliverable: Written advice answering the key questions
Submission: Upload your file directly to the workspace (PDF or Google Doc link both fine)
Marketing pro with experience in storytelling, brand building, and international campaign design.
Helpful but not required - Understanding of UN SDGs, donor priorities, and global development networks
Helpful but not required - Understanding of UN SDGs, donor priorities, and global development networks
Engagement at a glance
Format: Asynchronous, written advice
Deliverable: Written advice answering the key questions
Submission: Upload your file directly to the workspace (PDF or Google Doc link both fine)
ADDITIONAL RESOURCES
SHARE YOUR EXPERT ANSWER
What Good Looks Like- Answer what you can. This isn’t an exam. Partial credit absolutely counts.
- Be directional, not doctoral. “Go north-north-east for 4 weeks” beats a 40-page treatise.
- Practical > poetic. If they can’t action it on Monday, it’s just vibes.
- Give next steps. “Do X, then Y, by Z (owner + date).” Chef’s kiss.
- Call out gaps. “To tighten this, we still need A and B” → gold.
- Time-box yourself. Think “90 minutes max,” not “my magnum opus.”
- Keep it human. Plain English, short sentences, bullets welcome. Jargon goes in the bin.
- Show your work (lightly). A link, a framework, a quick example > theory mountain.
- Mind the budget. Prefer scrappy, low-lift options before “hire three agencies.”
If it helps them move faster this week, you nailed it.
When ready, upload it to the workspace (PDF or Google Doc link both fine)
What Good Looks Like
- Answer what you can. This isn’t an exam. Partial credit absolutely counts.
- Be directional, not doctoral. “Go north-north-east for 4 weeks” beats a 40-page treatise.
- Practical > poetic. If they can’t action it on Monday, it’s just vibes.
- Give next steps. “Do X, then Y, by Z (owner + date).” Chef’s kiss.
- Call out gaps. “To tighten this, we still need A and B” → gold.
- Time-box yourself. Think “90 minutes max,” not “my magnum opus.”
- Keep it human. Plain English, short sentences, bullets welcome. Jargon goes in the bin.
- Show your work (lightly). A link, a framework, a quick example > theory mountain.
- Mind the budget. Prefer scrappy, low-lift options before “hire three agencies.”
If it helps them move faster this week, you nailed it.
When ready, upload it to the workspace (PDF or Google Doc link both fine)